Novi creates inherently usable products by researching and thinking critically. Sometimes he talks about context-aware product development in front of a lot of people. In spare time he likes to compose music and write fiction.

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Latest blog post

When best practices can hurt you

The product we’re creating does not exist in a vacuum — it lives in the real world and connects users, business, legislation, procedures, micro- and macro-economics, technologies, and numerous unknown agents

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Some of the organizations I collaborated with