Novi creates inherently usable pixels by researching and thinking critically. Distinguishing weak signals from noise helps him break pattern entrainment. Sometimes he talks about user-centered product development in front of a lot of people. In spare time he likes to compose music and write fiction.

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Latest blog post

UX Designer’s Framework for Product Development

The KEY Design Process is adaptable guideline that can help designers manage their workflow. It consists of two parts: an Opportunity segment and a Solution segment. The goal of the KEY process is to not impose restrictions or substitute logic. The KEY process is simply a reminder to consider the context, to understand users, and to validate conjectures before developing the solution.

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Some of the organizations I collaborated with