When best practices can hurt you

The product we’re creating does not exist in a vacuum — it lives in the real world and connects users, business, legislation, procedures, micro- and macro-economics, technologies, and numerous unknown agents

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UX Designer’s Framework for Product Development

The KEY Design Process is adaptable guideline that can help designers manage their workflow. It consists of two parts: an Opportunity segment and a Solution segment. The goal of the KEY process is to not impose restrictions or substitute logic. The KEY process is simply a reminder to consider the context, to understand users, and to validate conjectures before developing the solution.

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AB

Consider this before A/B testing

A/B testing is quantitative-behavioral research method used to optimize conversion of a product, by showing one group of users control version and other group a slight variation. Version that performs better is the winner, sounds simple?
Quantitative research methods require larger sample size in order to have statistical power, or simply put more users means higher chance to correctly identify a winner. But what is statistical power and how much is more?

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