When best practices can hurt you

The product we’re creating does not exist in a vacuum — it lives in the real world and connects users, business, legislation, procedures, micro- and macro-economics, technologies, and numerous unknown agents

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UX Designer’s Framework for Product Development

The KEY Design Process is adaptable guideline that can help designers manage their workflow. It consists of two parts: an Opportunity segment and a Solution segment. The goal of the KEY process is to not impose restrictions or substitute logic. The KEY process is simply a reminder to consider the context, to understand users, and to validate conjectures before developing the solution.

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